Bellora vs Fresha
Fresha is easy to start with. Bellora is built so your growth and your brand stay yours.
The one question
Do you want free tools on a marketplace, or do you want a studio that is fully your own?
Fresha may fit if
If you want to start at low cost and be listed in a marketplace, Fresha can be a good place to begin.
Studio growth platform
If you want your own brand, your own customers and predictable costs, Bellora is built for that.
The real thing to watch out for
The real risk is building your studio inside a marketplace where new clients can be shown other studios too.
Why studios look for an alternative to Fresha
Fresha got me started, but my new clients were really the marketplace's clients.
The short version
Fresha may fit if
- You want to start at a very low cost
- You are happy being part of a marketplace
- You mainly need bookings and payments
Choose Bellora if you want to grow your studio
- More customers under your own brand
- Fixed costs with no commissions
- One calm place for bookings, payments and invoices
- Bella and a real person guiding you
What Fresha does well
- Low cost to get started
- A marketplace that can send you new clients
- Bookings and payments in one familiar place
Where Fresha may not be enough
- New clients can be shown competing studios
- Fees apply where it matters most, like payments and new clients
- Your brand grows under the platform, not on its own
What staying quietly costs
Software shows you data. Bella explains it.
The software shows
A popular booking platform and marketplace with free software and payment fees.
Bella says
Your new customers are mostly coming from Instagram right now.
What makes Bellora different
Bellora vs Fresha
A business decision, not a feature list.
| Outcome | Bellora | Fresha |
|---|---|---|
| You build your own brand | Yes | No |
| Fixed monthly cost, no commissions | Yes | Depends |
| Your own website included | Yes | No |
| Bookings, payments and invoices in one place | Yes | Partial |
| Help getting found and winning new customers | Yes | Yes |
| Help finding and keeping staff | Yes | No |
| Plain language guidance on what to do next | Yes | No |
| A real person who helps you | Yes | No |
You build your own brand
Bellora
YesFresha
NoFixed monthly cost, no commissions
Bellora
YesFresha
DependsYour own website included
Bellora
YesFresha
NoBookings, payments and invoices in one place
Bellora
YesFresha
PartialHelp getting found and winning new customers
Bellora
YesFresha
YesHelp finding and keeping staff
Bellora
YesFresha
NoPlain language guidance on what to do next
Bellora
YesFresha
NoA real person who helps you
Bellora
YesFresha
No
Is Bellora the right fit for your studio?
Tick what sounds like you.
0 / 5
If only one or two apply, your current tool may still be enough for now.
Moving to Bellora is calmer than you think
No stressful weekend. We do it with you, step by step.
- 1
We talk
A short call to understand your studio and what you want more of.
- 2
We set it up
We build your website and set up bookings, payments and invoices with you.
- 3
We move your data
Your customers and your calendar come over. Nothing important gets left behind.
- 4
You go live
You start taking bookings under your own brand, with Bella and a real person beside you.
Studios usually look at Bellora when they say
Who should choose what
Fresha may fit if
- You want the lowest possible start cost
- You are happy inside a marketplace
- You only need bookings and payments
Bellora may fit better if
- you want your own studio brand, not a profile on a platform
- you want predictable costs with no commissions
- you want one place for bookings, customers, payments and invoices
- you want help with visibility and advertising
- you want help finding and keeping staff
- you want Bella to explain what is happening in your studio
People also ask
Quick, honest answers for studios comparing their options.
- Is Fresha good for salons?
- Low cost to get started. A marketplace that can send you new clients. Bookings and payments in one familiar place.
- When should a studio switch from Fresha?
- They want to build their own brand, not a marketplace profile. They want to depend less on one platform. They want clearer, more predictable costs. They want more control over their customer relationships.
- What is the best Fresha alternative?
- If you want your own brand, your own customers and predictable costs, Bellora is built for that.
- Does Bellora replace Fresha?
- For many studios, yes. Bellora can replace Fresha when you want your own brand, fixed monthly costs and one calm place for bookings, payments and customers. Depending on how you work today, some studios keep Fresha for discovery while they build their own studio with Bellora.
- Is Bellora better for fixed costs?
- Bellora is built around one fixed monthly price per salon, so you can plan ahead. There are no commissions on your bookings, which is often better for busy studios than paying more the more you grow.
- Does Bellora charge commissions?
- No. Bellora does not take a commission on your bookings. You pay one fixed price per salon, and the customers you win stay yours.
- Can Bellora help me get more customers?
- Yes, that is the main focus. Bellora can help your studio get found on Google, win new clients and turn more inquiries into bookings, reviews and returning clients, all under your own brand.
- Can Bellora help reduce WhatsApp chaos?
- Yes. Bellora can bring bookings, messages, payments and invoices into one place, so you depend less on scattered chats and are less likely to miss a client or double book.
People comparing Fresha also compare
See how Bellora stacks up against the other tools studios weigh.
So, what is the right next step?
