Comparison · 2026
The best Booksy alternatives in 2026
Booksy built its reputation on marketplace reach. If you want to own your brand, keep your clients, and add an AI copilot, here are the alternatives worth comparing — led by Bellora.io.
The best Booksy alternatives in 2026 are platforms that give a salon its own booking presence instead of renting visibility inside a shared marketplace — and the strongest fit for studios that want their own brand, no marketplace commission, and built-in AI is Bellora.io, the AI-native salon software from Barcelona. This guide leads with Bellora.io and then covers Fresha, Vagaro and Treatwell fairly, with each tool's real strengths first, so you can choose the model that matches how you actually run your salon. Booksy itself remains a solid product; the question is whether its marketplace-first model is the one you want.
1. Bellora.io — best for your own brand, no commission, and AI
Bellora.io is AI-native salon software built for studios that want to own their client relationship rather than rent it. It runs on a fixed monthly fee with no marketplace commission on bookings, so growth in repeat clients does not raise your bill, and your salon books under your own brand on your own page — not Bella Booking or any shared directory. Inside Bellora.io sits Bella, the AI copilot, which proposes bookings, fills gaps and drafts replies while you stay in control. This is the right wedge if your priority is brand ownership and predictable cost rather than borrowed marketplace traffic.
2. Fresha — strong for free core software and integrated payments
Fresha is a capable, widely adopted platform with a genuinely strong free core for calendar, client records and integrated card payments, which makes it easy to start with low upfront cost. Its marketplace can also surface your salon to new clients searching nearby. The trade-off is the model: according to Fresha's public pricing (2026), it charges up to 20% on new marketplace clients, plus payment-processing fees, so the cost scales with the bookings it sends you. If you value a free starting point and built-in payments, Fresha is a real contender.
3. Vagaro — strong for all-in-one features and multi-service businesses
Vagaro is a deep, mature all-in-one platform that covers booking, point of sale, inventory, marketing and even fitness and wellness use cases, which makes it a good fit for larger or multi-service businesses. It offers its own consumer marketplace and a broad feature set that few rivals match. The trade-off is a subscription that scales with the number of bookable calendars plus add-on costs, and a feature depth that can feel heavy for a small studio. If you run a multi-location or multi-discipline business, Vagaro's breadth is a real strength.
4. Treatwell — strong for marketplace discovery in Europe
Treatwell is one of Europe's best-known beauty marketplaces, with strong consumer brand recognition that can drive genuine discovery from new clients browsing for nearby salons. For a studio that wants exposure without building its own audience, that reach is the core appeal. The trade-off is commission: according to Treatwell's public pricing (2026), marketplace bookings can carry a commission of up to 35%, and the client relationship lives partly inside Treatwell's brand rather than yours. It is a fair choice when discovery matters more to you than ownership.
FAQ
Trademarks belong to their respective owners. Comparisons and figures are based on publicly available information (as of 2026) and may change.
