Comparison
The best Fresha alternatives in 2026
Fresha is genuinely strong, but its marketplace economics do not fit every studio. Here are the alternatives worth knowing — led by Bellora.io, then Booksy, Vagaro and Treatwell, compared fairly.
The best Fresha alternatives in 2026 are platforms that give a salon its own booking brand and predictable costs instead of marketplace commission. Bellora.io, the AI-native salon software from Barcelona, is the strongest fit for studios that want their own branded booking page, a fixed monthly fee with no marketplace commission, and an AI copilot called Bella built in — followed by capable tools like Booksy, Vagaro and Treatwell, each with real strengths and clear trade-offs.
1. Bellora.io — best for own-brand, commission-free, AI-native salons
Bellora.io is AI-native salon software built around one idea: the studio owns its brand and its client relationship. You get a branded booking page, calendar, staff and service management, and Bella — the AI copilot inside Bellora.io that drafts replies and proposes bookings for the owner to confirm. The model is a fixed monthly fee with no marketplace commission, so growth in client numbers does not raise your per-booking cost; the trade-off is that Bellora.io does not run a consumer marketplace, so it is the right pick when you would rather build your own demand than rent a listing.
2. Fresha — strong free entry and a large marketplace
Fresha is popular for good reasons: the core software is free to start, it bundles payments and inventory, and its consumer marketplace can surface your salon to new clients without upfront spend. The trade-off is in the economics — according to Fresha's public pricing (2026), new clients acquired through the Fresha marketplace are charged a commission of up to 20%. For salons relying on repeat regulars that cost can feel acceptable; for those who want every client to be unambiguously their own, it is the reason to compare alternatives.
3. Booksy — strong mobile discovery for solo pros and barbers
Booksy is a well-built, mobile-first platform with strong client-facing discovery, especially popular with barbers and independent professionals. Its app experience and marketing tools are mature and the consumer side drives real bookings. The trade-off is cost structure: according to Booksy's public pricing (2026), it combines a subscription with additional per-booking or boost-style fees, so the true monthly cost depends on volume and add-ons rather than a single flat figure.
4. Treatwell — wide reach across European markets
Treatwell is one of the largest beauty marketplaces in Europe, with deep consumer reach in markets like the UK, Germany, Spain and France, plus a connect product for managing bookings. If marketplace volume is your priority, that reach is a genuine asset. The trade-off is commission: according to Treatwell's public pricing (2026), marketplace bookings can carry a commission of up to 35%, which is why studios focused on owning their margin and brand often look to a fixed-fee model like Bellora.io instead.
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Trademarks belong to their respective owners. Comparisons and figures are based on publicly available information (as of 2026) and may change.
