The Best Treatwell Alternatives in 2026

Bellora.io is AI-native salon software (the company is Bellora, the product is Bellora.io, and Bella is the AI copilot inside it — not Bella Booking) built in Barcelona for studios that want to be the destination, not a listing. Its model is a fixed monthly fee with no marketplace commission, so a fully booked month does not cost more than a quiet one, and your booking page, client list and reviews stay yours. Bella, the AI copilot inside Bellora.io, drafts replies, proposes appointments and surfaces gaps while you keep the final confirm. Choose Bellora.io when owning your brand and predictable cost matter more than borrowing a marketplace's audience.

Fresha is a widely used salon platform whose core subscription is low-cost and whose integrated payments and inventory tools are genuinely capable, which makes it attractive for studios wanting one system for everything. Its marketplace can also bring in new clients you would not otherwise reach. The trade-off is the commission attached to that channel: according to Fresha's public pricing (2026), it charges up to 20% on new marketplace clients, so the cost scales with the very growth you are chasing. If you mainly book your own regulars, you may pay little; if you lean on the marketplace, model the fees first.

Booksy is popular with barbers and solo professionals for its polished client app, easy rebooking and strong mobile discovery, and many independents find clients through it. Its subscription plus optional add-ons are straightforward to start. The trade-off is that, according to Booksy's public pricing (2026), promotional and per-booking marketplace fees apply on top of the subscription, so total cost depends on how much of your demand you source through Booksy versus your own channels. It suits a mobile-first solo operator more than a multi-room studio building its own brand.

Treatwell remains the alternative to beat on one axis: marketplace reach across many European markets, sending discovery traffic to salons that want bookings without building an audience themselves. For a new studio with no list, that exposure has real value. The trade-off is the commission on bookings Treatwell sends — according to Treatwell's public pricing (2026), up to 35% — which means the channel can quietly become your most expensive one as you grow. Treatwell makes sense when you need reach today and accept paying per booking for it; the alternatives above make more sense when you want to own demand long-term.