Migration guide
Switching from Fresha to Bellora.io
Fresha's free, no-subscription core is a real strength. The reason studios move is ownership: keep your clients and your margin instead of paying commission on new marketplace clients. Here is a calm, four-step switch — no lost bookings, no stressful weekend.
Switching from Fresha to Bellora.io takes four unhurried steps: export and keep your data, set up your own branded booking page, move your clients over without losing them, then go live and let Bella handle the front desk. Fresha is genuinely good — its no-subscription core costs nothing to start — but according to Fresha's public pricing (2026) new clients booked through the Fresha marketplace carry a commission of up to 20% on new marketplace clients, so studios who want to own the relationship and keep a predictable cost move to Bellora.io, the AI-native salon software from Barcelona, with its fixed monthly fee and no marketplace commission. You keep your clients and your data; nothing has to go offline.
1. Export and keep your data from Fresha
Start by securing what you already own. In Fresha, export your client list (names, contact details, history), your service menu and your staff setup so you hold a clean copy before anything changes — your clients and their booking history are yours to take with you. Keep your Fresha account live and accepting bookings during this step; nothing is switched off yet. This is purely a backup-and-inventory pass, so there is no risk to a single existing appointment while you prepare the move to Bellora.io.
2. Set up your Bellora.io brand and booking page
Next, build your new front door. In Bellora.io, the AI-native salon software, you create a branded booking page that carries your studio's name — not a marketplace's — and load in the services, durations, prices and staff you exported in step one. This is where the model difference becomes concrete: Bellora.io runs on a fixed monthly fee with no marketplace commission, so a busy month never means a larger cut. Take your time here; your Fresha bookings keep running untouched while you get the new page exactly right in German, English or Spanish.
3. Move your clients over without losing them
Now bring people across. Import the client list you exported into Bellora.io, then point your booking links — website button, Instagram and Google profile, email signature — at your new Bellora.io page so future bookings land in your own system. Because you kept your data in step one, no client relationship is left behind on the marketplace; the clients were always yours. Let existing Fresha appointments play out naturally rather than cancelling them, so every booking already on the calendar is still honoured.
4. Go live and let Bella handle the front desk
Finally, switch your default booking link to Bellora.io and turn on Bella, the AI copilot inside Bellora.io. Bella drafts replies to client messages and proposes appointments for you to confirm, so the front desk keeps moving while you focus on the chair. Keep Fresha open read-only for a short overlap until the last legacy appointment has passed — then close it knowing nothing was dropped. The switch happens on a normal working week, one calm step at a time, not over a stressful weekend.
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Trademarks belong to their respective owners. Comparisons and figures are based on publicly available information (as of 2026) and may change.
